We Build Algorithm-Proof Businesses for Outstanding Creators
Graham Cochrane already had an excellent music production course business and youtube channel that provided in-depth tutorials. However, revenue had started to decline and youtube views were stagnating.
We immediately rebranded the website, optimized the lead generation funnels, email marketing, sales pages and youtube channel. This quadrupled new email signups to the newsletter and quickly doubled revenues.
We then strategically planned new youtube videos to go viral. We also created automated email marketing funnels, ran paid advertising campaigns and launched multiple new courses and a subscription product.
The result of all of the efforts was increased annual revenue of 7 figures.
The highlight for us was planning, filming and launching a course with Grammy Winning Producer, Jacquire King (Kings of Leon, James Bay, Tom Waits, Norah Jones).
Graham has since gone on to start new businesses, become a business educator featured on CNBC, and had a book published. Sparkler founder Daiyaan is acknowledged in Graham Cochrane’s book “How To Get Paid For What You Know”
We worked with Grammy Nominated Producer, ill Factor (Justin Timberlake, Timbaland, Gwen Stefani, Sia, Kelly Rowland) to launch a new music production membership. There was no existing audience or revenue.
The first step was to come up with a brand name and branding. Next, we outlined and recorded an excellent membership product that provided in-depth music production tutorials alongside Q&A calls.
As there was no existing audience, we approached channels with similar audiences to create mutually beneficial partnerships. We succesfully coordinated the launch of the membership and the result was an immediate 1000 monthly paying members.
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